Praisidio

Praisidio is a software that provides HR Managers and CEOs with immediate and comprehensive insights into their employees. Using Praisidio makes it feasible to lower attrition rates and understand each employee's impact on the business.

Service: Marketing Automation, Consulting & Support

Industry: Computer Software

Location: United States

Hubs: Marketing

Praisidio - hubspot marketing automation

Story

Praisidio was looking for a HubSpot specialist to establish their software setup almost from the ground up. While they also wanted to integrate with SalesForce, the primary focus was marketing automation. They had designers ready to assist with email templates and landing pages but required a HubSpot expert to initiate their operations.

Solution

We did the Marketing Hub Onboarding for Praisidio, including all the necessary HubSpot configurations and account defaults. We also created email templates, footers, and other elements. We set up workflows for automated email sending, custom property updates, and notifications. Social networks, Messengers, and other digital marketing staff connected smoothly to HubSpot. Praisidio can view all the engagements in the Activity tabs of each Contact record, filter them, and create segmented marketing campaigns. We automated marketing by implementing flows after form submissions based on particular page visits, CTA clicks, and more. CEO and CMO were trained and educated on how to use the platform, create marketing emails, read analytics and reporting, and make informative business decisions. 

Results

  • Marketing Hub is implemented
  • CEO and CMO trained on how to use HubSpot effectively
  • Email conversion rates are 8% higher than industry benchmark

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Services & Products used

Workflow - marketing automation

HubSpot Marketing Automation

Marketing automation involves leveraging technology to enhance and simplify marketing activities, making them more efficient. It employs a unified automation platform to oversee all campaign elements from one location, covering areas like email and social media marketing, mobile messaging, and ad management, and more.

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Website Report

HubSpot Marketing Hub

Marketing Hub Professional provides all the tools for marketing teams to showcase ROI, execute large-scale automated campaigns, and work together productively. At Velainn, we can consult you about Marketing Hub, find the best options to meet your Marketing needs, and, as a HubSpot Partner, provide discounts for HubSpot software subscriptions.

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Clients reviews

Irwin
5.0

Anton has a deep knowledge of HubSpot and is willing to jump in to solve any problem. He helped us implement both HubSpot CRM and Marketing and customize both modules for our needs and he offered a lot of strategic advice along the way. Anton is a great communicator and our team always knew we were in good hands. I had no hesitation in pulling him into meetings with anyone and everyone at our company. We are very grateful to work with him.

Irwin Soonachan, CMO at Praisidio