How Velainn Helped TekDana Build a More Actionable HubSpot Setup

Story

Tekdana required a system that could help them showcase their web presence and combine sales and marketing into a single, robust platform that could allow their business to grow. Velainn began working with TekDana in early 2023. 

Solution

1. Website and conversion experience improvements

Velainn helped evolve TekDana’s website presence in HubSpot, including landing page work, website updates, and content-oriented improvements. The collaboration also focused on webinar landing pages, blog planning, and ideas to improve organic traffic through ongoing publishing.

2. Lead capture and campaign support

Velainn advised TekDana on how to capture and manage leads inside HubSpot, including guidance around forms, lead visibility, and how contacts should flow into the CRM. We helped the marketing team with campaign execution and follow-up processes so the TekDana team could work leads more consistently. 

3. Team onboarding and process enablement

Velainn helped TekDana’s team understand how to use HubSpot operationally,  through professional HubSpot onboarding and configuration. That matters because it moves HubSpot from being just a database to being a working system for collaboration and accountability.

4. Practical HubSpot strategy within Marketing & Sales plans

Velainn did not just implement blindly - the guidance was tied to TekDana’s subscription. The client received recommendations on what could be done in HubSpot marketing & sales subscriptions, what required stronger automation, and how to avoid unnecessary tool sprawl when something could still be handled within HubSpot.