LongTailPro is really the best tool for marketers and business owners when talking about finding long tail keywords. I was enthralled when I first knew about this amazing tool.
Nowadays, when speaking about starting a new business or maintaining the existing one, you have to know what people are interested in. Other words, you have to know what they type in Google. Also, what is a competition in your area.
Difference between long tail and seed keywords
Seed keyword is a phrase, that usually consists of 1-2 words. When people are typing 1-2 words, they usually searching information about a topic. For instance, if you type “Sea”, you probably want to know some general information about sea. In this case, Wikipedia and other informational and educational resources appear in top 10.
On the other hand, LongTail keywords are usually containing 3, 4, 5 and more words. Why these keywords are so important to use, if you want, you business to thrive? Simply because, people who type these phrases are usually looking for a concrete solution, company, product. It means , that these people are quite “hot” and looking for a solution rather than just information. For instance, “rent an apartment near the sea in Barcelona”. A touristic company wants to be the 1st in Google results by such keyword, isn’t it? Of course, yes, because there is a big chance that their potential customer will call them first. Or at least opens their website first.
LongTailPro review and comparison
There are different solutions in the market, that you can use to search appropriate keywords. Some of them are free, and others are premium.
the most common free tool is Google Keyword tool. It’s quite ok when you need to search something occasionally, you might try it.
Though, I would highly recommend using Premium tools like Semrush or Ahrefs, if you want to keep on adding educational content and increase traffic and customers of your business long term.
Most of these tools are quite expensive, it is starting from $120 per month, which is quite a sum for starters. It might be a great options for experienced marketers and even marketing departments.
When you want to start, and it’s quite enough for you to have a tool for searching keywords, competitor’s keywords, SERP, backlinks, then I will definitely recommend start using LongTailPro!
It’s price starts from $35 per month, which very competitive comparing with other tools! It has less functionalities comparing with Semrush, though it’s even better because you will not feel overwhelmed at the beginning.
And if your goal is to rank your website higher by finding low competition keywords, LongtailPro is really best tool you could find!
How to use LongTailPro
Look for Low Competition Long Tail Keywords
Go to Keyword Research, create your first project and type seed keywords that refer to your business.
For $35 you have an option to find 800 keywords per day. For me it’s more than enough. Though, if you want to increase this number in future, you can upgrade your account to LongTail Platinum.
By default, the system finds 20 long tail keywords per request, and in most case I also recommend using 20 – 30 results at once. Thus, you’ll touch market, and don’t waste your keywords on highly competitive niches.
Remember, your target is low competition keywords. When you look at searching results, pay the most attention at 2 parameters: average KC and Volume.
Average KC is a result of LongTailPro competitive analysis. The lower KC number, the less is competition. It means, that it will be easier and faster to rank in top 100 of Google search.
Second important value is Volume. Volume means how many times people are typing this keyword in Google. As you can see at the above screenshot, “long tail focus keywords etsy” has the highest volume – 30. So, people were typing it 21 – 30 times per month.
Check how your competitors are ranking
You should also create a list of competitors, if you don’t have one. After that, just copy paste your competitor’s URL and check which keywords they are ranking!
It’s easy to see their marketing strategy and find gaps where you can rank against them!
Your website’s KC in LongTailPro
After you insert your website’s URL, LongTailPro will analyse it and show the KC result. Depending on your current website ratio, they will advice which keywords are good to choose and which are too competitive.
As you can see from the above screenshot, keywords in green are great to choose (up to 25 KC). Keywords in yellow (up to 30 KC) are good to choose as well. Everything higher will be more difficult to compete, possibly because there are more competitors and authority websites.
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As soon as you have posted an article or video with the new keyword, in order to keep eye on ranking, add the keyword to Rank Tracker. You will find it in the menu on the left side.
With he help if this tracker, you’ll be able to check daily rankings of your keywords. Note, it will be visible only after your keyword ranks in top 100 among others.
LongTailPro backlink analysis
With this feature you can check the backlinks and domains pointing to your website.
There are 2 main parameters here – Trust Flow and Citation Flow.
Trust flow stands for authority of websites pointing to your domain. The more authority websites link to your website, the higher is true flow. Authority websites are Facebook, Apple, Amazon, Quora, Reddit and other famous websites.
Citation Flow shows a total number of backlinks to your domain from all the websites (not only authority websites). This parameter is also valuable, though Trust flow is the most important for Search Engines.
Search engine results page (SERP) is a feature that can retrieve the overall competitiveness of each keyword. It includes not only organic search, but also paid advertising and Local search.
If the keyword you want to compete against is shown in Local Search, it means that it would be very difficult to rank for it.
Above I have listed the main advantages of LongTailPro. I am using it, that’s why I can honestly recommend it to you. They also provide 7 day free trial, and if you Sign Up by clicking on the below link, you will get a significant discount! Thanks for reading this article!