Many HubSpot subscriptions include monthly credits for AI features, data intelligence, contact enrichment, and other usage-based tools. When those credits go unused, clients essentially lose the value they’ve already paid for.
By applying unused credits to ongoing data enrichment, you can gain several substantial benefits:
Enrichment can automatically update key records with fresh information such as:
Job title changes
Company size updates
Industry and segmentation fields
Website and domain info
Phone numbers and email validation
This means your CRM remains accurate without manual work, improving the quality of sales and marketing activities.
The more complete the data, the better HubSpot can:
Personalize nurturing sequences
Trigger lifecycle workflows
Improve lead scoring
Tailor content to each segment
Better personalization → higher engagement → more conversions.
Sales teams spend less time:
Researching prospects
Searching LinkedIn
Asking basic qualifying questions
They can instead focus on:
Higher-value conversations
Better outreach
Shorter sales cycles
Clean enriched records = faster qualification and better conversations.
When CRM data is enriched and complete, dashboards and reports become more reliable:
Pipeline accuracy improves
Average deal size and market segment data becomes consistent
Management gets clearer insight into performance
Good data = good decisions.
By using credits they are already paying for:
Clients don’t leave value on the table
They get continuous improvements without spending additional budget
Their HubSpot subscription works harder every month
This makes the investment in HubSpot feel more justified and visible.
Enrichment helps:
Identify outdated contacts
Detect inaccuracies
Remove duplicates
Validate email addresses
This supports better delivery rates, fewer bounces, and improved GDPR-friendly data quality.
Better data means:
Ads and email campaigns target the right decision-makers
Lower wasted spend
Higher lead quality
Better ROI from the same budget
Good data improves every downstream marketing effort.
Interested in having all these in your HubSpot portal? Check out our foundation support package that covers all of these.