Many HubSpot subscriptions include monthly credits for AI features, data intelligence, contact enrichment, and other usage-based tools. When those credits go unused, clients essentially lose the value they’ve already paid for.
By applying unused credits to ongoing data enrichment, you can gain several substantial benefits:
1. Keep Contact & Company Data Continuously Up-to-Date
Enrichment can automatically update key records with fresh information such as:
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Job title changes
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Company size updates
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Industry and segmentation fields
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Website and domain info
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Phone numbers and email validation
This means your CRM remains accurate without manual work, improving the quality of sales and marketing activities.
2. Stronger Segmentation & Personalization
The more complete the data, the better HubSpot can:
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Personalize nurturing sequences
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Trigger lifecycle workflows
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Improve lead scoring
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Tailor content to each segment
Better personalization → higher engagement → more conversions.
3. Better Sales Productivity
Sales teams spend less time:
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Researching prospects
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Searching LinkedIn
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Asking basic qualifying questions
They can instead focus on:
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Higher-value conversations
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Better outreach
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Shorter sales cycles
Clean enriched records = faster qualification and better conversations.
4. More Accurate Reporting & Forecasting
When CRM data is enriched and complete, dashboards and reports become more reliable:
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Pipeline accuracy improves
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Average deal size and market segment data becomes consistent
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Management gets clearer insight into performance
Good data = good decisions.
5. Higher ROI on Their HubSpot Subscription
By using credits they are already paying for:
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Clients don’t leave value on the table
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They get continuous improvements without spending additional budget
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Their HubSpot subscription works harder every month
This makes the investment in HubSpot feel more justified and visible.
6. Improved Data Hygiene & Compliance
Enrichment helps:
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Identify outdated contacts
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Detect inaccuracies
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Remove duplicates
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Validate email addresses
This supports better delivery rates, fewer bounces, and improved GDPR-friendly data quality.
7. Helps Marketing Spend Go Further
Better data means:
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Ads and email campaigns target the right decision-makers
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Lower wasted spend
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Higher lead quality
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Better ROI from the same budget
Good data improves every downstream marketing effort.
Velainn's Foundation
Interested in having all these in your HubSpot portal? Check out our foundation support package that covers all of these.