---
title: Case Study - Chargeback
description: Velainn has implemented HubSpot CRM (Service Hub Professional) for Chargeback.io, this article explains how we helped them to make their business better
image: https://velainn.com/hubfs/iScreen%20Shoter%20-%20Google%20Chrome%20-%20251130204728.jpg
---

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[![HubSpot Experts and HubSpot Implementation Consultants](https://velainn.com/hs-fs/hubfs/%D0%9D%D0%B0%20%D0%B1%D0%B5%D0%BB%D0%BE%D0%BC.png?width=250&height=53&name=%D0%9D%D0%B0%20%D0%B1%D0%B5%D0%BB%D0%BE%D0%BC.png "HubSpot Experts and HubSpot Implementation Consultants")](https://velainn.com/?hsLang=en)

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    - [Free HubSpot Audit](https://velainn.com/hubspot-portal-audit)
    - [HubSpot CRM setup](https://velainn.com/crm-implementation)
    - [HubSpot Administration](https://velainn.com/hubspot-ongoing-support)
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    - [Customer Journey Foundation](https://velainn.com/customer-journey-alignment)
    - [HubSpot Training](https://velainn.com/hubspot-training)
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[![HubSpot Experts and HubSpot Implementation Consultants](https://velainn.com/hs-fs/hubfs/%D0%9D%D0%B0%20%D0%B1%D0%B5%D0%BB%D0%BE%D0%BC.png?width=250&height=53&name=%D0%9D%D0%B0%20%D0%B1%D0%B5%D0%BB%D0%BE%D0%BC.png "HubSpot Experts and HubSpot Implementation Consultants")](https://velainn.com/?hsLang=en)

- [About](https://velainn.com/about)
- [Services](https://velainn.com/services)
  
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    - [Free HubSpot Audit](https://velainn.com/hubspot-portal-audit)
    - [HubSpot CRM setup](https://velainn.com/crm-implementation)
    - [HubSpot Administration](https://velainn.com/hubspot-ongoing-support)
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    - [Customer Journey Foundation](https://velainn.com/customer-journey-alignment)
    - [HubSpot Training](https://velainn.com/hubspot-training)
- [Case Studies](https://velainn.com/case-studies)
- [Resources](https://velainn.com/resources)
- [Blog](https://velainn.com/blog)
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# How Velainn helped Chargeback migrate Support from Intercom to HubSpot

Chargeback Solutions FZCO, a B2B tech company providing Retail solutions, was looking for a partner to provide hands-on support across planning, procurement, onboarding coordination, technical setup, and project execution around consolidating Support operations in Hubspot and migrating them from Intercom. 

 

Service: HubSpot CRM Implementation

Industry: Computer Software & Retail

Location: United Arab Emirates

Hubs: All

![iScreen Shoter - Google Chrome - 251130204728](https://velainn.com/hs-fs/hubfs/iScreen%20Shoter%20-%20Google%20Chrome%20-%20251130204728.jpg?width=500&height=273&name=iScreen%20Shoter%20-%20Google%20Chrome%20-%20251130204728.jpg "iScreen Shoter - Google Chrome - 251130204728")

## Story

The Chargeback team used Intercom as their Customer Platform and HubSpot to store their data (CRM). The conventional wisdom is to have as much functionality in a single place as possible, and the decision was made to migrate from Intercom to HubSpot to consolidate the data and work. 

## Solution

The project focused on HubSpot CRM Implementation and consolidating all the data, users, and operations in HubSpot. It included:

- HubSpot Onboarding
- migrating customer support operations (including Knowledge Base) from Intercom to HubSpot to consolidate all core functions into a single platform
- configuring HelpDesk to handle customer queries, automate escalation workflows, and establish a unified support pipeline
- setting up automation rules to route and assign tickets efficiently, ensuring that high-priority issues received immediate attention
- Implementing Marketing Hub - connecting various marketing software, creating reports and anlytics, and more
- Implementing Sales Hub - creating Deal automations, customer journeys, and lead routing
- Create and set up AI Agents to help the Chargeback team handle more conversations and internal tasks

![Lead Generation Dashbosard in HubSpot](https://velainn.com/hs-fs/hubfs/Lead%20Generation%20Dashbosard%20in%20HubSpot.png?width=600&height=515&name=Lead%20Generation%20Dashbosard%20in%20HubSpot.png)

## Results

Implementing Service Hub Professional enabled Chargeback.io to improve key customer service metrics significantly. After migrating to HubSpot, the team achieved a 2x reduction in average SLA response. Automated ticket routing improved first-response rates by over 30%. The introduction of a knowledge base led to a 25% decrease in repetitive inbound tickets, allowing support staff to focus on complex cases. Additionally, real-time reporting and workflow automation increased team productivity by 40%, enabling Chargeback to scale support operations while maintaining high customer satisfaction.

Are you interested in getting help from Certified HubSpot Consultants?

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## Velainn Services used

![HubSpot Sales Analytics Example](https://velainn.com/hs-fs/hubfs/HubSpot%20Sales%20Analytics%20Example.png?width=600&height=515&name=HubSpot%20Sales%20Analytics%20Example.png)

### HubSpot Service Hub Implementation

To ensure a smooth and efficient experience with HubSpot, it's essential to have a Certified HubSpot Expert to assist with HubSpot Operations. At Velainn, we have a comprehensive understanding of HubSpot, hold multiple certifications, and use it extensively every day. As a HubSpot Partner, we also have access to the latest tools to give you an edge over competitors. You can start improving HubSpot's effectiveness today with our expertise.

[Read more](https://velainn.com/crm-implementation?hsLang=en)

## HubSpot CRM Implementation resources

### [![How to Evaluate the CRM Company HubSpot’s AI for Service Businesses](https://velainn.com/hubfs/HubSpot%E2%80%99s%20AI%20for%20Service%20Businesses.png) How to Evaluate the CRM Company HubSpot’s AI for Service Businesses 14 Apr 2026](https://velainn.com/blog/how-to-evaluate-the-crm-company-hubspots-ai-for-service-businesses?hsLang=en)

### [![7 Best CRMs for SaaS Companies (and How to Pick the One That Fits Your Growth Stage)](https://velainn.com/hubfs/7%20best%20CRM%20for%20SaaS_en.png) 7 Best CRMs for SaaS Companies (and How to Pick the One That Fits Your Growth Stage) 01 Mar 2026](https://velainn.com/blog/7-best-crms-for-saas-companies-and-how-to-pick-the-one-that-fits-your-growth-stage?hsLang=en)

### [![What Are HubSpot Credits and How Can They Work for You?](https://velainn.com/hubfs/HubSpot%20Credits.png) What Are HubSpot Credits and How Can They Work for You? 19 Sep 2025](https://velainn.com/blog/what-are-hubspot-credits-and-how-can-they-work-for-you?hsLang=en)

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