Easy Books

Easy Books is a mobile and web application designed to help small businesses manage invoicing and other accounting tasks. It helps entrepreneurs, small company owners, and accountants reduce paperwork and handle accounting smoothly by using both mobile and web applications.

Service: Marketing Automation, Consulting & Support

Industry: Computer Software

Location: United States

Hubs: Marketing

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Story

When I met the Easy Books team, they already had a HubSpot portal with Marketing and Content Hub. However, they required a HubSpot Expert to help them streamline marketing operations, fix data issues, find opportunities to automate current processes better, and improve workflows and email marketing results. They also had some outstanding issues with the website, so they were looking for someone to handle the website tasks.

Solution

From the beginning, I did a HubSpot audit, noticed the issues that could be fixed, and found growth opportunities. I fixed SEO issues, analyzed and merged duplicates, resolved workflow issues, and added new, fresh workflows to streamline marketing operations. I also found the best-performing landing pages and forms and focused on them to gain value quickly. I added custom marketing reports to make Mark, CEO at Easy Books, aware of Marketing results and progress. The inbound marketing strategy that was working already brought more leads and conversions. I created various workflows with automated emails based on narrow triggers and filters, created A/B tested emails and found ways to more effectively nurture a large base of contacts.

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Results

After fixing SEO issues, Organic Search increased by 17% within 3 months. Email Open Rates rose by 28%, and Click rates increased by 32%. The client gained a better understanding of what was going on in HubSpot, which channels brought leads and customers, and improved reports and analytics.

Are you interested in improving your Marketing processes?

EasyBooks Review

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5.0

I have worked with Anton for a couple of years now and his response time and understanding of the work is impeccable. The quality of work is exactly what I was looking for and always delivered on time. Abstract things that come up are no problem for him to understand and execute. Anton is an integral part of the team saving us untold amounts of time, effort and money compared to the previous marketing agency which produced far less results for a lot more money. Thanks!

Mark Lisburn, CEO at EasyBooks and EasyInvoice apps

Services & Products used

Workflow - marketing automation

HubSpot Marketing Automation

Marketing automation involves leveraging technology to enhance and simplify marketing activities, making them more efficient. It employs a unified automation platform to oversee all campaign elements from one location, covering areas like email and social media marketing, mobile messaging, and ad management, and more.

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Website Report

HubSpot Marketing Hub

Marketing Hub Professional provides all the tools for marketing teams to showcase ROI, execute large-scale automated campaigns, and work together productively. At Velainn, we can consult you about Marketing Hub, find the best options to meet your Marketing needs, and, as a HubSpot Partner, provide discounts for HubSpot software subscriptions.

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