If you're using HubSpot—or considering it—you’ve probably come across the term HubSpot Credits. But what are they, really? How can they help you stretch your marketing or sales budget and get more value from your subscription? Whether you're a startup founder, a marketing lead, or a business ops pro, understanding how HubSpot credits work could unlock thousands in savings and accelerate your digital growth. In this article, we’ll break down what HubSpot credits are, how they’re earned and used, and how Velainn helps businesses turn them into strategic wins.
1. Introduction
Think of HubSpot credits as your flexible budgeting tool, making it easy to access all kinds of usage-based features and services in your account. You’ll see your credit balance refresh at the start of every month, giving you a fresh opportunity to plan, prioritise, and put credits to work where they matter most. Just keep in mind—any credits you don’t use during the month won’t roll over, so it’s worth making a habit of checking your balance and taking advantage of them before they reset.
In other words, they’re like gift cards for automation or AI help. But here’s the catch—many businesses don’t even realise they have them, let alone know how to use them effectively.
That oversight can be costly. HubSpot credits often expire unused, leaving valuable resources on the table. Whether you’re a marketer trying to stretch your budget, a business owner navigating digital transformation, or a team lead looking for smarter execution, understanding how HubSpot credits work could accelerate your growth.
2. What Are HubSpot Credits?
HubSpot Credits are essentially prepaid service tokens bundled with certain HubSpot subscription plans —especially Enterprise tiers. They allow you to pay for usage-based features like the Breeze Customer Agent. You only use credits when something actually happens—like running a Breeze Action in a workflow, generating a response to a prompt for a specific record, or setting up automated actions that run on their own. Simple, efficient, and totally pay-as-you-go.
Available with any of the following subscriptions:
Marketing Hub Starter, Professional, Enterprise
Sales Hub Starter, Professional, Enterprise
Service Hub Starter, Professional, Enterprise
Data Hub Starter, Professional, Enterprise
Content Hub Starter, Professional, Enterprise
You’ll find your available credits listed in your HubSpot billing dashboard following the next steps:
If you’re a Super Admin or Billing Admin:
- In your HubSpot account, click your account name in the top right corner, then click Account & Billing.
- Click the Usage & Limits tab.
- In the left sidebar menu, click HubSpot Credits.
After you’ve used up your monthly included HubSpot Credits, you can top up anytime by purchasing more. If you decide not to add extra credits, usage-based features will simply pause until your next monthly reset or until you grab a new credit pack.
To stay in control when you've added extra credits, you can choose how you'd like billing to work:
- Auto-upgrades for a seamless experience, or
- Pay-as-you-go overages for more flexibility.
You can choose an option in the section Manage credit settings as shown in the picture above.
It’s all about making sure your tools keep running the way you want.
3. How Many Credits Come With Each Subscription?
Some HubSpot products come with free HubSpot Credits built in. If you’re using multiple products, the credits aren’t combined—instead, you’ll get the highest credit amount available based on your top-tier product.
For example, if you’re subscribed to both Marketing Hub Professional and Sales Hub Enterprise, your credits will be based on the Enterprise edition. Simple as that!
Smart CRM, Marketing Hub, Sales Hub, Service Hub, Content Hub
|
Highest-Level Product Edition
|
Included HubSpot Credits
|
|
Starter
|
500
|
|
Professional
|
3,000
|
|
Enterprise
|
5,000
|
If you’re subscribed to Data Hub or Customer Platform*, these are the included HubSpot Credit amounts for each edition. For instance, if you have both Marketing Hub Professional and Data Hub Professional, your account will receive 5,000 included HubSpot Credits.
Data Hub, Customer Platform*
|
Highest-Level Product Edition
|
Included HubSpot Credits
|
|
Starter
|
500
|
|
Professional
|
5,000
|
|
Enterprise
|
10,000
|
*Customer Platform includes the Starter, Professional, or Enterprise edition of every HubSpot product, bundled together.
You can increase your HubSpot credit capacity at the rates below by either:
- Adding extra capacity packs to your account during checkout
- Exceeding your current credit balance, which automatically applies additional packs
| Additional HubSpot credits capacity pack | Pricing |
|---|---|
|
1,000 credits/month
|
$10 per additional capacity pack
|
4. How Can You Put Your HubSpot Credits to Work?
With HubSpot Credits, you can:
- Instantly access innovative features: Every account receives monthly credits that unlock tools like Breeze Agents and other advanced capabilities.
- Adapt to your business cycle: Flexible billing lets you handle seasonal spikes and slow periods through automatic upgrades or by leveraging overages when needed.
- Stay on budget: Set a monthly credit limit to manage costs and avoid unexpected charges.
- Track your usage: Receive timely notifications to help you monitor your credit consumption and maintain full control.
5. HubSpot Credits Rate Sheet
The HubSpot Credits Rate Sheet details how many credits are used for each specific feature or action, allowing you to accurately estimate your consumption. There are two ways features may use credits:
- Per action: Features that generate an output when you make a request will use credits each time that action occurs.
- Per recurrence: Features that deliver recurring outputs will use credits both when activated and then monthly for as long as the feature remains enabled. Depending on your account settings, recurring features may consume credits at different points within the month as reflected in the rate sheet.
Keep in mind, some actions that use credits may also incur additional service charges — such as telephony minutes or SMS messages for certain agent features. High-volume, automated, or bulk processes may also accelerate credit consumption, impacting your overall usage rate.
Breeze Agents
| Feature | Action | Credits |
|---|---|---|
|
Customer agent
|
Handle one conversation (text-based channels)
|
100
|
|
Prospecting agent
|
Enable monthly monitoring of one contact for outreach opportunities
|
100
|
|
Prospecting agent
|
Generate results from deep research completed on one company
|
10
|
Breeze Automation
| Feature | Action | Credits |
|---|---|---|
|
Workflows
|
Execute one Breeze action in a workflow
|
10
|
Buyer Intent
|
Feature |
Action | Credits |
|---|---|---|
|
Intent
|
Enable intent signals to create a company and/or monitor the company for one month
|
10
|
To help you easily recognise which features consume HubSpot Credits, HubSpot displays a Credits icon alongside any feature that currently uses — or will soon use — credits. This way, you can quickly identify credit-eligible tools as you explore new functionality.
Please note: features currently in beta may consume credits in the future, and credit rates may change as features evolve. While we aim to provide a 30-day notice before beta features begin consuming credits, this may not be possible given the rapid pace of beta development.
6. Why HubSpot Credits Matter
HubSpot credits aren’t just a line item in your subscription — they’re a secret weapon for getting more out of the platform without stretching your budget. Think of them as your all-access pass to test drive new automation, tap into AI features, launch an AI-driven workflow or understand buyer intent.
Instead of paying extra every time you want to run an experiment, you can use HubSpot Credits to keep your team equipped, agile, and moving forward. When you manage them proactively, Credits help you avoid wasted value, unlock features that accelerate growth, and make everyday operations smoother. Used smartly, credits can be the difference between a long learning curve and a fast track to results—and Velainn’s here to make sure every single one works for you.
💡 Pro Tip from Velainn:
Many businesses don’t realise how they can use HubSpot Credits. Ask Velainn for help to get even more value. We help you identify eligible services, plan strategically, and apply your credits where they’ll have the greatest impact. Want to see how your HubSpot Credits could work harder? Book a free strategy call, and we’ll map it out with you.
💬 Ready to make your HubSpot credits work harder?
👉 Talk to a Velainn Expert
👉 Explore Credit-Eligible Services
Let’s turn overlooked potential into a strategic advantage—starting today.