What does CRM software do?

CRM stands for ‘Customer Relationship Management.’ The main aim of CRM is to improve customer service to help gain and retain customers to grow a thriving business and improve its sales. CRM, by definition, is all the techniques, tools, and technologies companies use to manage leads and customer interactions. Now let’s figure out, what does CRM software do.

What does CRM software do?

CRM software is used as technology, strategy, or process.

– As a technology, CRM is used to record, report, and analyze the communication between a business and its customers.

– As a strategy, CRM highlights how a particular firm handles customer relations.

– As a process, CRM is used as a system adopted by a business to manage its relationship with its customers.

The primary function of CRM software is managing the contact information of leads, customers, and business associates. The software keeps track of a customer’s contact information and information and the company’s recent activities. The program then aggregates this data to provide you with a complete picture of your customer-business connection.

When a lead or customer does actions such as visiting your website, opening promotional emails, or making a purchase, the CRM is automatically updated, and the information analyzed. 

CRM aids in the identification of leads that may become future clients. It assists the sales and marketing teams in identifying potential leaders and guides them through the entire buying process for the product they are offering.

How does CRM receive data?

Usually, there are several ways to enter data into a business’s CRM; this can be done by the following:

– filling a form on a website

– through email integration after sending a message

– through an integrated phone call with a sales representative

 – an interactive online chat tool.

– manual import

Information found in a CRM may include:

– Customers and leads that have previously visited, converted, purchased or got a service from a business.

– Emails are sent to potential and current customers by sales representatives.

– Deal Stages and Customer Journey, as a part of an affective and visual sales process

– Information about Contacts and Companies, as well as about Deals and Service Support.

How CRM helps to improve business processes

CRM improves business through:

– Effective management of leads

Most CRM software provides tools that can effectively identify leads and match them to sales representatives automatically; this helps better place prospective buyers with individuals that can make them customers.

– Better customer service

This function is achieved by gaining access to customer shopping information and communication history to facilitate better customer care.

– Helps identify leads to nurture them and convert to customers

Businesses can collect customer data via CRM reporting options to identify trends and gain insights into their consumers; this helps identify prospective customer leads and gives them all attention.

CRM can improve digital marketing:

– Purposeful marketing

A CRM can assist you in understanding how your marketing is generating new leads and, more importantly, what is attracting them. For example, if you have a new ebook, you may count the number of new prospects who have downloaded it. Help find new content possibilities.

– Finding new content ideas

If, for example, you use a form on your website to generate new leads, you can ask respondents what problem they’re trying to solve by contacting you as part of that form. Their responses, which are all saved in your CRM, can be utilized to find new content ideas.

What does Hubspot CRM software do better than others?

With Hubspot CRM, you are assured to grow your business through a vast choice of functional tools such as:

– Hubspot allows concentrating all your sales and marketing within a single software

Businesses today promote and sell their products online. With a Hubspot CRM, your company’s social media accounts, email marketing, sales activities, service tickets, various automations and more, can be linked with CRM to retrieve client data. This information helps tailor personalized marketing for your business. The service also helps keep track of your social engagements to identify leads.  

– Hubspot CRM is free

 A free version of CRM is available in Hubspot. The free edition is an excellent way for beginners to familiarize themselves with the features available on the platform. Although the free version is fantastic, a subscription is required to get the most out of Hubspot CRM.

– Provides communication tracking

This tool is useful for recording lead information and enables you to communicate with them from your platform; this helps in marketing your products. You could also track the openings of your emails through Hubspot for free.

– Hubspot CRM provides website integration function

Hubspot has a tool called website integration. When a lead views your website, this function will notify you. You may discover what pages or information they looked at on your site and use that knowledge to make marketing decisions.


A CRM Software help companies do many things in their activity and it is designed to be an integrated part of sales, marketing, service and an internal management. If you’re interested in incorporating CRM for your business, contact Velainn to get a consultation and a solution for your business case.

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