--- title: Implementing HubSpot's Enhanced Lead and Health Scoring Solutions description: Transition smoothly to HubSpot's new Lead and Health Scoring tools with advanced features for improved customer and lead management. 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What are you looking for? [Book a meeting](https://velainn.com/meetings/anton-tverdokhlib/demo?hsLang=en) [Home](https://velainn.com/?hsLang=en) - Blog # Implementing HubSpot's Enhanced Lead and Health Scoring Solutions 19 May 2025 ![Picture of Anton Tverdokhlib](https://velainn.com/hs-fs/hubfs/1675845230750.jpeg?width=40&name=1675845230750.jpeg) [Anton Tverdokhlib](https://velainn.com/blog/author/anton) ![Implementing HubSpot's Enhanced Lead and Health Scoring Solutions](https://velainn.com/hubfs/HubSpot%20Lead%20and%20Health%20Scoring%20Solutions.png) Starting August 31, 2025, HubSpot is making a switch from its old scoring properties to exciting new scoring tools. This article contains all the important details about the transition and absolutely new features you'll get to enjoy.   ## Highlights for Users of HubSpot's Legacy Scoring Tool If you're using HubSpot's Legacy Scoring Tool, it's time for changes. In August, 2025 HubSpot was phasing out the old scoring system, fully updating Legacy Scoring tool. This shift is essential as HubSpot advances towards more robust and adaptable scoring capabilities. The updated Lead Scoring and Health Scoring features provide improved functions that more effectively align with the ways contemporary businesses assess prospects and cultivate customer relationships.   Lead Scoring App for Marketing Hub The Lead Scoring feature for Marketing Hub in HubSpot is here to transform the way businesses look at and rank their leads. With its advanced scoring functions, this feature gives marketing teams the power to score leads based on how well they fit and how engaged they are, making sure the best leads get the attention they deserve. ![Marketing Hub Lead Scoring App](https://velainn.com/hs-fs/hubfs/fit-engagement-combined-threshold-chart.webp?width=732&height=544&name=fit-engagement-combined-threshold-chart.webp) With cool features like custom event scoring and incremental scoring, you can easily customise your scoring models to match your unique business needs and customer behaviours. Probably, it makes sense to focus on *the custom event scoring* feature and specify some details. Before, the system used to track visiting websites, opening emails...well, some standard actions. After updating the Scoring system we have the opportunity to track actions that matter for your business and distinguish someone who's showing strong buying interest or someone who just signed up. Meanwhile, *incremental scoring* tracks the frequency of actions. For example, a person visited the website once. It's one point for interest. Then, this client opens the website once again, scrolls it a bit longer, and again and the system notices a potential transformation of the client from subscriber to the Lead. Plus, the system seamlessly integrates with your existing ones and offers detailed score history and distribution insights, making it a must-have tool for fine-tuning your lead management strategies. In contrast to the previous scoring tool, the updated Lead Scoring feature (accessible for Marketing Hub Professional and Enterprise accounts) now includes support for: - **Fit and Engagement Scores** supports **Fit Score**  which, in its turn, includes demorphic data, job title, company size and etc. Also **Engagement Score** is available. It analyses  behavior, clicks, subscriptions, etc.. - **Threshold Properties** helps to  categorize records automatically and divide them  into the following score ranges: **High, Medium, Low** (for individual scores). **Matrix ratings** (e.g., A1, B2, C3) for combined Fit and Engagement scores. - **Advanced Associations** means associated Deals or Companies which control scores combining. - **Incremental Scoring & Score Limit** controls the process of accumulating scores each time a qualifying action occurs (rather than rewarding scores only once). Supports **Group Limits** and **Overall Score Limits** to prevent score inflation from repeated actions. - **Score Decay, Frequency & Time-Frame Filters** features **Score Decay** functionality that automatically reduces engagement points by a set percentage over specified periods (1, 3, 6, or 12 months). Includes frequency filters to evaluate how often and when actions took place. - **Score History & Distribution** provides full transparency with visual score distribution graphs concerning all contacts in the list. - **Segment Exclusion** enables excluding specific lists or audience segments from the scoring model. - **Engagement Score Reset via Workflows** supports resetting score system to zero via automated Workflows for **Engagement Scores** (or the engagement portion of a combined score) when specific triggers are met *(Note: Static Fit properties are not subject to activity-based resets).* HubSpot’s lead scoring tool supports the following in **Marketing Hub Professional and Enterprise**: - **Combined scores:** evaluate fit and engagement together. - **Combined threshold properties:** categorize records based on both fit and engagement levels, using labels such as A1 or B2. **Marketing Hub Enterprise additionally supports:** - **AI-generated contact fit or engagement scores:** use historical conversion data to recommend scoring criteria. Requires at least 50 eligible contacts, including 25 converted and 25 non-converted. **HubSpot Health Scoring**    Health Scoring  is a fantastic tool for customer service teams which provides you with information concerning your relationship with your current clients. So, it analyses not new-comers but existing clients. Health Scoring helps you to understand whether some of them need attention and why, others are doing great and you're keeping it under control. Imagine a traffic light where green means healthy, yellow needs some attention and red requires emergency help. Health Scoring is not a separate app, it's a feature within HubSpot and you don't need any additional installation or complex setup required. Health Scoring is especial useful for ongoing relationships with customers of long-term accounts. In such a way you'll be be informed about clients unresolved issues, interest of a client about your service (whether is it growing or the client has lost any interest). > *How does it work in reality? Your team creates a list of necessary info for your business which will be  turned by the system into the points. For example, in your own list a positive feedback from the customer gets 10 points, opening product update email gets 15 points, downloading resources or sheets gets 20 scores etc. It's a green light, obviously. However, it could be an opposite. A negative feedback guarantees us - 10 points, which is red light and we need to take actions right here right now. Also, we should specify the estimation might be flexible and there is no good customer score. Sometimes a low score is the way to improving the situation with a customer not losing him.*     Transitioning from HubSpot's Legacy Scoring Tool to the Lead Scoring and Health Scoring feature First of all, we'd like to calm you down because the process of  transition from HubSpot's Legacy Scoring Tool to the new Lead Scoring and Health Scoring features is not complicated. It might seem overwhelming  but anyway, it's a great chance for your business to boost  scoring methods. To avoid any issues and get successful migration, try to follow the steps below: - First, try to make up key scoring criteria with your team. It should align with your business goals. - Next, check out HubSpot's new features. It could be custom event and combined scoring. - Create a detailed migration plan which can include mapping existing scores. Also, it's possible to set up new scoring properties in order to refine your approach. - Engage with your team to ensure everyone understands changes in the system and its benefits. Also, we'd recommend to schedule time for training and testing the new models. We hope, it will be ease for you to complete these steps and successfully pass transition.  To see new scoring tools for Lead Scoring, you can follow Marketing and select Lead Score.  For Health Scoring, please follow to Service and select Customer Success and then pick a Health Score ( check the screenshot below for detailed instruction). ![Lead and Health Scoring in HubSpot](https://velainn.com/hs-fs/hubfs/image-png-May-19-2025-07-47-17-0454-AM.png?width=1633&height=854&name=image-png-May-19-2025-07-47-17-0454-AM.png) Concerning the Lead Scoring tool, we highly recommend you to start by choosingthe option  to score contacts or companies. After that, you can decide whether you're measuring Fit or Engagement. In case Marketing Hub Enterprise is available for you, you have an opportunity to  stack both together into a single Combined Score. ![Lead Scoring in Marketing Hub](https://velainn.com/hs-fs/hubfs/Lead%20Scoring.png?width=2048&height=1030&name=Lead%20Scoring.png) Try not to leave it until the process of migration till the last minute ( it's not only a tech step forward inside the system, it's a chance to find out more new features for your business). It's reasonable to migrate your data as fast as you can, before the old system stops updating. If you need any help with migrating from the Legacy Scoring Tool to the new Lead Scoring and Health Scoring features, just[contact Velainn](https://velainn.com/contact?hsLang=en). We're always here for you and ready to support you through the migration process!   *Illustrations: People illustrations by Storyset, Hubspot, Velainn* ### Share: [Share on Facebook](http://www.facebook.com/share.php?u=https://velainn.com/blog/implementing-hubspots-enhanced-lead-and-health-scoring-solutions&utm_medium=social&utm_source=facebook) [Share on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://velainn.com/blog/implementing-hubspots-enhanced-lead-and-health-scoring-solutions&utm_medium=social&utm_source=linkedin) [Share on X](https://twitter.com/intent/tweet?original_referer=https://velainn.com/blog/implementing-hubspots-enhanced-lead-and-health-scoring-solutions&utm_medium=social&utm_source=twitter&url=https://velainn.com/blog/implementing-hubspots-enhanced-lead-and-health-scoring-solutions&utm_medium=social&utm_source=twitter&source=tweetbutton&text=Implementing%20HubSpot's%20Enhanced%20Lead%20and%20Health%20Scoring%20Solutions) [Marketing Automation](https://velainn.com/blog/tag/marketing-automation), [News](https://velainn.com/blog/tag/news), [CRM Implementation](https://velainn.com/blog/tag/crm-implementation), [HubSpot Consulting](https://velainn.com/blog/tag/hubspot-consulting) ## Anton Tverdokhlib Anton Tverdokhlib is a HubSpot consultant and practitioner with over eight years of hands-on experience helping businesses get the most out of HubSpot. His approach goes beyond simply configuring the platform. Anton helps companies implement HubSpot in ways that align with their business goals, improve team efficiency, and create a scalable foundation for sustainable revenue growth. Anton is also the author of HubSpot courses on Udemy and is among a small group of HubSpot Community Champions with more than 100 accepted solutions that have helped HubSpot users worldwide solve real-world challenges and get more value from the platform. [anton@velainn.com](mailto:anton@velainn.com) [Follow me on my website](https://community.hubspot.com/u/tverdokhlib1) [Follow me on LinkedIn](https://www.linkedin.com/in/tverdokhlib/) ## Related posts Search [Velainn is now a Platinum Solutions Partner of HubSpot](https://velainn.com/blog/velainn-is-now-a-platinum-partner-of-hubspot?hsLang=en) [Understanding the Customer Agent in HubSpot and How to Create One](https://velainn.com/blog/understanding-the-customer-agent-in-hubspot-and-how-to-create-one?hsLang=en) Search ![Logo\_white](https://velainn.com/hubfs/Logo_white.svg "Logo_white") ### We help Software and Service Companies set up HubSpot properly   [![Velainn HubSpot Partner](https://velainn.com/hubfs/SVG_platinum-badge-color.svg)](https://app.hubspot.com/ecosystem/6325387/marketplace/solutions/velainn) Receive regular HubSpot best practices you can implement right away     2026 All rights reserved ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anton Tverdokhlib", "url" : "https://velainn.com/blog/author/anton" }, "dateModified" : "2026-10-27T19:48:42.916Z", "datePublished" : "2025-05-19T10:54:32.000Z", "headline" : "Implementing HubSpot's Enhanced Lead and Health Scoring Solutions", "image" : [ "https://velainn.com/hubfs/HubSpot%20Lead%20and%20Health%20Scoring%20Solutions.png" ], "mainEntityOfPage" : { "@id" : "https://velainn.com/blog/implementing-hubspots-enhanced-lead-and-health-scoring-solutions", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://velainn.com/hubfs/%D0%9D%D0%B0%20%D0%B1%D0%B5%D0%BB%D0%BE%D0%BC.png" }, "name" : "Velainn" } } ```