In modern marketing, artificial intelligence plays a critical role in increasing efficiency, providing a personalised approach, and gaining a deeper understanding of customers. In this article, you'll learn the key features of HubSpot's AI solution, Breeze AI, as well as practical use cases and costs to get the most out of your implementation.
1. What is HubSpot Breeze AI?
HubSpot Breeze AI is an end-to-end AI solution for marketing, sales and service teams designed to make your business simpler, faster and more unified.
Teams working on the HubSpot platform can leverage powerful AI tools, including Breeze Copilot for task assistance, Breeze Agents for task automation, Breeze Intelligence for data enrichment, and a growing list of additional features. These tools increase productivity, facilitate scalability, and provide actionable insights to help businesses get work done faster and more efficiently.
2. Key Features of HubSpot Breeze AI
HubSpot Breeze AI has many features that make your life easier and your work more efficient. Let's take a look at some of them:
Breeze Copilot
Imagine having an AI friend who helps you with various tasks to save you time. Whether it's preparing email responses or organising your calendar, Copilot is there to help. Breeze Copilot uses generative AI and data from your CRM to improve and speed up tasks. Finally, there's a conversational AI tool that really understands your business.
Breeze Agent
It's an AI-powered agent that automates repetitive tasks so you can focus on more important things. Breeze Agents can handle everything from content marketing and social media to prospecting and customer service.
-1-1.webp?width=600&height=515&name=breeze-intelligence-en@2x%20(2)-1-1.webp)
Breeze Intelligence
This feature analyses customer data, identifies patterns and provides actionable recommendations to improve your strategies. Your CRM is enriched with advanced LLM and artificial intelligence data sources containing more than 200 million customer and company profiles. Increase form conversion rates, identify customer intent and keep your database up to date with regular updates.
The list of features is growing all the time: Breeze AI is constantly evolving and new features are regularly added to help you stay ahead of the curve.
To understand how this works, imagine using Breeze Copilot to create personalised email campaigns that resonate with your audience. Or imagine Breeze Intelligence analysing customer behaviour and suggesting the perfect time for your next marketing move. These tools are designed to make your marketing efforts not just easier, but smarter.
3. Practical Use of HubSpot Breeze AI
HubSpot Breeze AI is your best partner, no matter what industry you're in. Here are a few real-world examples of how it's transforming performance at companies across industries:
- Finance: Phocas Software, a cloud-based data analytics and financial planning company, is using HubSpot's Breeze Intelligence feature to improve the quality of data in its CRM. This has already helped the company achieve 92% coverage of new properties in its database, leading to better matching of the ideal customer profile and increased effectiveness of marketing campaigns. The Phocas Software team is now better able to serve more than 2,700 manufacturing, distribution and retail companies worldwide.
- Logistics and supply chain: A leading provider of warehouse management solutions, SnapFulfil uses HubSpot's Breeze Intelligence to identify leads that are most likely to purchase the company's products. They get three times more information about website visitors than with their previous tool. This information helps sales and marketing teams prioritise leads and drive higher conversion rates.
- Agriculture: Barn2Door, a platform that connects local farmers with consumers, is using Breeze's integrated Marketing Hub to generate headlines, create short email content and optimise campaigns to help farmers increase direct sales to consumers. This has already resulted in a 5x increase in click-through rates across all campaigns in 2 quarters.
These are just a few examples of how Breeze AI is transforming businesses across industries, helping them achieve greater efficiency, engagement, and growth.
4. Implementation and Best Practices
Implementing HubSpot Breeze AI is not a difficult task. However, if you need help, contact Velainn, a certified HubSpot partner, and we'll be happy to help.
Below is a step-by-step guide to help you implement Breeze AI, as well as some tips and tricks to get the most out of your new AI tool:
- Define your needs: Start by identifying the areas where Breeze AI can have the most impact. Whether it's automating customer support or improving data analysis, knowing your goals will help guide the implementation process.
- Set up Breeze Copilot and Agents: Get your AI assistants up and running. Breeze Copilot will help with tasks such as creating emails and managing your calendar, while Breeze Agents will handle repetitive tasks such as automated responses and customer support.
- Integrate Breeze Intelligence: Enrich your data with Breeze Intelligence by combining it with your existing CRM and other data sources. This gives you valuable insights and recommendations to improve your strategies.
- Set up campaigns: Maximise the potential of Breeze AI by tailoring your marketing campaigns to your audience. Use AI data to personalise content and timing for better engagement.
Monitor and adjust: Track the performance of your AI-driven initiatives. Use the data provided by Breeze AI to make necessary adjustments and optimise your processes. - Avoid common mistakes: Be wary of over-reliance on automation. While artificial intelligence is a powerful tool, it is important to maintain the human element in customer interactions.
Tips and Tricks:
Example:
One company customised their email campaigns with Breeze AI and saw a significant increase in open and click-through rates. By adapting the content and timing of their emails, they achieved higher customer engagement and improved overall marketing performance.
5. Prices for HubSpot Breeze AI
Understanding the costs associated with HubSpot Breeze AI is critical to budgeting and decision-making. Let's dive into the details:
Subscription Plans:
You can also use Breeze Copilot with the free or Starter version of HubSpot.
To use Breeze Agents or Breeze Intelligence, you must have a HubSpot Professional or Enterprise subscription. You will then be able to purchase credits for the CRM records of your choice. As of January 2025, it looks like this:
More information can be found on the pricing page.
When it comes to price, HubSpot Breeze AI stands out for its cost-effectiveness compared to other AI-powered CRM solutions. While Salesforce and Microsoft Dynamics offer powerful AI features, they often require additional expensive integrations or add-ons. With Breeze AI, you get a comprehensive solution with no hidden fees, making it a more affordable option for many companies.
Return on Investment (ROI) Analysis
An investment in HubSpot Breeze AI can deliver significant returns. By automating routine tasks, personalising marketing campaigns, and improving data analytics, companies often see significant increases in efficiency and customer engagement. Over time, this translates into cost savings and revenue growth. For example, one company reported a 25% increase in marketing ROI in the six months after implementing Breeze AI due to improved lead generation and customer retention.
6. Integration and Compatibility
One of the standout features of HubSpot Breeze AI is its seamless integration with a wide range of existing systems.
- Integration with existing systems: HubSpot Breeze AI is designed to work seamlessly with popular CRM systems like HubSpot, Salesforce, Microsoft Dynamics, and even other marketing platforms like Mailchimp and Google Analytics. This means you can collect all your customer data under one roof, making it easier to manage and analyse.
- Real examples of successful integrations: We have an example of a retail business that relies on Salesforce for CRM and Mailchimp for email marketing. By integrating HubSpot Breeze AI, they were able to easily synchronise customer data across both platforms, enabling them to deliver more personalised and automated marketing campaigns. Another example is a healthcare provider that integrated Breeze AI with its patient management system, simplifying patient data processing and improving care coordination.
- Tutorials and guides for seamless integration: To help you get started, HubSpot offers a variety of tutorials and guides that walk you step-by-step through the integration process. From video tutorials to in-depth documentation, you'll find everything you need to make the transition as smooth as possible. You can also access the community forums and support team if you run into any problems along the way.
7. Summary
When you look at the features, use cases, and pricing of HubSpot Breeze AI, it's clear that this powerful tool can change the way you do business. With key features like Breeze Copilot, Breeze Agents and Breeze Intelligence, the HubSpot platform offers a comprehensive set of AI tools designed to improve productivity, scale and deliver actionable insights.
Real-world examples from industries such as agriculture, supply chain, and finance demonstrate the versatility and impact of Breeze AI. Step-by-step implementation guides and best practices ensure you get the most out of your investment, while price breakdowns highlight the platform's cost-effectiveness compared to the competition. Seamless integration with existing systems adds to its appeal, ensuring a smooth and efficient transition.
In conclusion, investing in HubSpot Breeze AI is a smart move for businesses looking to increase efficiency, personalise marketing efforts and gain deeper customer insights. Don't miss out on the opportunity to take your business to new heights!
Ready to experience the magic of Breeze AI for yourself? Start a free trial today and download the accompanying resources to help you get started. And if you need help setting up Breeze AI, don't hesitate to contact Velainn - we're here to help you implement AI technologies in your business.