How Velainn helped Chargeback migrate Support from Intercom to HubSpot
Chargeback Solutions FZCO, a B2B tech company providing Retail solutions, was looking for a partner to provide hands-on support across planning, procurement, onboarding coordination, technical setup, and project execution around consolidating Support operations in Hubspot and migrating them from Intercom.
Service: HubSpot CRM Implementation
Industry: Computer Software & Retail
Location: United Arab Emirates
Hubs: All

Story
The Chargeback team used Intercom as their Customer Platform and HubSpot to store their data (CRM). The conventional wisdom is to have as much functionality in a single place as possible, and the decision was made to migrate from Intercom to HubSpot to consolidate the data and work.
Solution
The project focused on HubSpot CRM Implementation and consolidating all the data, users, and operations in HubSpot. It included:
- HubSpot Onboarding
- migrating customer support operations (including Knowledge Base) from Intercom to HubSpot to consolidate all core functions into a single platform
- configuring HelpDesk to handle customer queries, automate escalation workflows, and establish a unified support pipeline
- setting up automation rules to route and assign tickets efficiently, ensuring that high-priority issues received immediate attention
- Implementing Marketing Hub - connecting various marketing software, creating reports and anlytics, and more
- Implementing Sales Hub - creating Deal automations, customer journeys, and lead routing
- Create and set up AI Agents to help the Chargeback team handle more conversations and internal tasks
Results
Implementing Service Hub Professional enabled Chargeback.io to improve key customer service metrics significantly. After migrating to HubSpot, the team achieved a 2x reduction in average SLA response. Automated ticket routing improved first-response rates by over 30%. The introduction of a knowledge base led to a 25% decrease in repetitive inbound tickets, allowing support staff to focus on complex cases. Additionally, real-time reporting and workflow automation increased team productivity by 40%, enabling Chargeback to scale support operations while maintaining high customer satisfaction.
Are you interested in getting help from Certified HubSpot Consultants?
Velainn Services used
HubSpot Service Hub Implementation
To ensure a smooth and efficient experience with HubSpot, it's essential to have a Certified HubSpot Expert to assist with HubSpot Operations. At Velainn, we have a comprehensive understanding of HubSpot, hold multiple certifications, and use it extensively every day. As a HubSpot Partner, we also have access to the latest tools to give you an edge over competitors. You can start improving HubSpot's effectiveness today with our expertise.
Read more