Fast Sensor

FastSensor is an AI-driven, hardware-supported SaaS ecosystem that evaluates and examines the interconnected journeys of people walking around stands at various events. It uncovers optimizations that enhance ROI.

Service: Marketing Automation

Industry: Computer Software, Hardware

Location: United States, Europe

Hubs: Marketing

Fastsensor - marketing automation by Velainn

Story

As a US-based company stepping into the EU market, Fast Sensor was looking for a team with a wealth of experience crafting and rolling out startup marketing strategies. They aimed to set up a seamless automated email marketing system with engaging content and intelligent segmentation using HubSpot Marketing Hub. They needed HubSpot consultants to lend a helping hand with everything from planning to putting ideas into action.

Solution

We conducted the Marketing Hub Onboarding for Fast Sensor, which involved configuring all necessary HubSpot settings and establishing account defaults. We implemented rules to align Marketing with Sales, automated updates for the Lifecycle State property, and set up other custom business-related properties. Additionally, we designed email templates and footers and integrated digital marketing software into HubSpot. We established multiple workflows that send automated emails triggered by specific events, such as form submissions, page visits, CTA clicks, and email opens and clicks. Using Personas and other custom properties, we developed highly segmented lists currently used for automated and regular email campaigns in HubSpot. Also, an account-based Marketing strategy was set up in HubSpot, including the ideal customer profile workflow.  

Results

  • Marketing Hub is implemented
  • Saved time of the Marketing Department significantly by creating event-based workflows with automatic emails
  • New inbound marketing qualified leads converted in HubSpot and nurtured to become customers
  • ABM strategy was set up and aligned with Marketing and Sales

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Services & Products used

Workflow - marketing automation

HubSpot Marketing Automation

Marketing automation involves leveraging technology to enhance and simplify marketing activities, making them more efficient. It employs a unified automation platform to oversee all campaign elements from one location, covering areas like email and social media marketing, mobile messaging, and ad management, and more.

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HubSpot Marketing Hub

Marketing Hub Professional provides all the tools for marketing teams to showcase ROI, execute large-scale automated campaigns, and work together productively. At Velainn, we can consult you about Marketing Hub, find the best options to meet your Marketing needs, and, as a HubSpot Partner, provide discounts for HubSpot software subscriptions.

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